What is Matrix SoColor Beauty Hair Color designed for? It’s a permanent hair dye for vibrant, long-lasting colour, offering up to 100% grey coverage and multi-dimensional shine with a Cera-Oil conditioning complex.
Is it vegan and cruelty-free? Yes, it’s vegan, using plant-based ingredients like jojoba oil, and cruelty-free, with no animal testing, as confirmed by Matrix’s ethical standards.
Can it cover grey hair effectively? Yes, it provides up to 100% grey coverage, especially with Extra Coverage shades for over 50% grey, ensuring opaque or reflective results.
How long does the colour last? It lasts 4-6 weeks, with the Cera-Oil complex maintaining shine and condition for up to 30 shampoos, though fading depends on hair porosity and care.
What shades are available? It offers over 40 shades, including Core, Extra Coverage, Ultra Blonde, Mocha, and Power Cools, for natural, fashion, or cool-toned results.
Is it safe for sensitive scalps? The ammonia-based formula may irritate sensitive scalps; a patch test 48 hours prior is essential, and it’s not recommended for damaged scalps.
Does it have a strong smell? The ammonia creates a noticeable chemical odour, but the fruity fragrance mitigates it, making the process more pleasant than some dyes.
Can it be used on chemically treated hair? Yes, it’s suitable for colour-treated or processed hair, but wait 2 weeks after bleaching or relaxing, and perform a strand test to avoid damage.
Does it damage hair? The Pre-Bonded formula with Kera-Protect Technology protects the hair structure, leaving it 37% more conditioned vs. before colouring, though high-volume developers may stress hair.
How many applications per tube? Each 90ml tube provides about 2 applications, depending on hair length and thickness, ideal for touch-ups or full-head colouring.