Welcome to Salon Brands Direct, your premier family-run hair and beauty wholesaler proudly rooted, based in the heart of South Wales, United Kingdom.
For over a decade, we’ve been a cornerstone of the hair and beauty industry, growing from humble beginnings into a trusted name for salons, spas, and beauty professionals across the nation. What started as a small, family-driven venture has blossomed into a thriving business, fuelled by our unwavering dedication to quality, service, and the success of our customers. Our mission is simple yet ambitious: to empower beauty professionals with the finest products and an exceptional experience that keeps their businesses flourishing.
At Salon Brands Direct, we’re more than just a supplier—we’re your partners in creativity and excellence. Our carefully curated portfolio boasts an extensive range of high-performance, industry-leading brands that professionals rely on daily, including; Schwarzkopf, Wella, Indola, Halo, Hive, REF Stockholm, and MY Organics. Whether it’s vibrant hair colours, cutting-edge styling products, nourishing treatments, or luxurious beauty essentials, we’ve got everything you need to elevate your craft and delight your clients. We take pride in offering a diverse selection that caters to every style, technique, and vision, ensuring you’re always equipped to deliver stunning results.
Our Journey and Values
As a family-run business, our roots run deep. Over the past 10+ years, we’ve stayed true to the principles that define us: honesty, accountability, integrity, and responsibility. These values aren’t just words to us—they’re the foundation of how we operate. From hand-picking brands that meet our rigorous standards to ensuring every order is handled with care, we strive to be a supplier you can trust implicitly. We know that your reputation depends on the tools you use, and we’re committed to providing products that enhance your work and reflect your professionalism.
Our Operations Director, Corey Tucker, sums it up perfectly:
"At Salon Brands Direct, we’re driven by a simple promise—to provide salons and beauty professionals with the tools they need to succeed. It’s not just about supplying products; it’s about being a dependable partner you can count on, day in and day out."
Corey’s words reflect the heart of our business: a relentless focus on reliability and support, built on a legacy of family values and industry expertise.
Why Choose Salon Brands Direct?
Running a salon or beauty business is no small feat, and we’re here to lighten the load. We understand the importance of having the right products at the right time, which is why we prioritise fast, reliable deliveries and meticulous packaging. Every order is prepared with the utmost attention to detail, arriving in pristine condition so you can get straight to work. Our user-friendly online platform and dedicated customer support team make shopping with us effortless, leaving you free to focus on what you do best—creating beauty and confidence for your clients.
We’re also passionate about staying ahead of the curve. The hair and beauty industry is ever-evolving, and we’re committed to keeping pace with the latest trends, innovations, and techniques. By partnering with top-tier brands and continually refining our offerings, we ensure you have access to the tools that set you apart in a competitive market.
A Partner in Your Success
Our customers are at the core of everything we do. Whether you’re a bustling city salon, a boutique spa, or an independent stylist, we’re here to support your unique needs. We take pride in being more than a supplier—we’re a resource, a collaborator, and a champion of your growth. From bulk orders for busy seasons to tailored recommendations for your specific services, Salon Brands Direct is your one-stop shop for professional-grade haircare and beauty solutions.
Thank You for Choosing Us
We’re deeply honoured to serve as your trusted supplier in the dynamic world of hair and beauty. Your success is our success, and we’re grateful for the opportunity to play a part in your journey. Thank you for choosing Salon Brands Direct as your partner—we’re excited to continue delivering the best products, service, and support to help your business thrive for years to come.
Together, let’s keep creating beauty, one client at a time!
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What We Do
Schwarzkopf, Wella, Indola, Halo, Hive, REF Stockholm, and MY Organics, trusted by professionals nationwide.
We help your team master new techniques, boost skills and confidence, ensuring your salon delivers cutting-edge services that keep clients returning.
From vibrant hair colors and cutting-edge styling products to nourishing treatments and beauty essentials, we offer everything you need to create stunning results.
Our diverse portfolio caters to all styles and techniques, ensuring you have the perfect products to bring your creative ideas to life.
Get your products when you need them with our swift shipping and carefully packaged orders, arriving in pristine condition.
We’re committed to providing tools that enhance your work, reflecting the professionalism and quality your clients expect.
How We Help
We bring you a curated selection of world-renowned brands like Schwarzkopf, Wella, REF, L'Oreal, Indola, osmo, MY Organics and many more; celebrated for their innovation and quality across the globe. This diverse portfolio lets you offer clients premium products with international acclaim, from vibrant colours to eco-conscious care. We help you stand out by providing access to globally trusted solutions, boosting your salon’s prestige and attracting clients seeking the best in hair and beauty.
We provide an extensive range of care and maintenance products, from nourishing shampoos and conditioners to specialised treatments by brands like Wella and REF Stockholm. These ensure your clients’ hair stays vibrant, healthy, and salon-fresh long after their visit. By offering professional-grade solutions, we help you enhance client satisfaction, encourage repeat bookings, and build a reputation for delivering lasting results that keep your salon thriving in a competitive market.
We supply your salon with top-quality tools and equipment, including brushes, combs, styling irons, and more, designed for precision and durability. Sourced from trusted brands, our range supports every technique, from intricate colouring to flawless styling. We help you work efficiently, achieve professional finishes, and impress clients with every service, ensuring your salon is equipped with reliable essentials to streamline operations and elevate your creative output daily.
We keep your salon fully stocked with swift, reliable delivery across the UK, ensuring every order arrives on time and in perfect condition. Our meticulous packing process guarantees products like hair colours and treatments reach you ready for immediate use. Whether restocking for a busy week or ordering in bulk, we help you avoid disruptions, maintain seamless operations, and focus on delivering stunning results to every client who walks through your door.
We make your experience seamless with our advanced customer support, featuring AI-powered chat for instant answers, live chat with our UK team for personal assistance, order tracking for real-time updates, and a detailed help centre packed with resources. Whether you need product advice or order clarity, we help you save time and stay confident, ensuring your salon runs smoothly while you focus on creating stunning transformations for every client.
We keep your salon ahead of the curve by actively seeking the latest hair and beauty trends and sourcing innovative new stock, from bold colour palettes to eco-friendly treatments. Our curated additions, like the newest Wella or Schwarzkopf products, ensure you can offer clients cutting-edge styles they love. We help you attract trend-conscious customers, boost your reputation, and stay competitive in the fast-paced beauty industry with fresh, exciting inventory.
We act as your trusted partner with a UK-based team providing bespoke support tailored to your salon’s unique needs, from choosing the perfect products for specific services to resolving order queries swiftly. Our hands-on approach ensures you feel supported at every step, helping you save time and avoid stress. We help by enabling your salon to operate smoothly, thrive creatively, and deliver exceptional client experiences with confidence and ease.
We simplify inventory management with tailored bulk ordering options designed for salons of all sizes, from bustling city hubs to boutique spas. Our competitive pricing on large quantities of products like vibrant dyes and nourishing treatments helps you keep costs down while meeting high demand. We help by ensuring you have the right stock at the right time, boosting profitability and allowing you to focus on delivering exceptional services during even the busiest seasons.
We keep your salon ahead of trends by offering the latest innovations in hair and beauty, from advanced colour formulas to eco-conscious treatments and cutting-edge styling products. Our evolving selection ensures you can deliver the modern, sought-after looks clients demand, helping you stand out in a competitive market. By providing access to groundbreaking tools, we help you attract new clients, retain loyal ones, and cement your reputation as a trendsetter.
We empower your salon’s finances with a straightforward wholesale programme offering exclusive discounts on bulk purchases of brands like Wella and Schwarzkopf. Our user-friendly account management system lets you track orders, monitor savings, and manage stock levels effortlessly from a single platform. We help by simplifying budgeting and inventory planning, ensuring you maximise profitability while keeping your shelves stocked with premium products for every client’s needs.
We equip your salon with an exceptional range of premium brands, including Wella, Schwarzkopf, Indola, Halo, and MY Organics, each renowned for delivering outstanding results in colour, care, and styling. Our carefully selected portfolio ensures you have the tools to create vibrant, long-lasting looks that delight clients and enhance your reputation. By offering professional-grade products, we help you build loyalty, attract new customers, and maintain a competitive edge in the ever-evolving beauty industry.
We serve as your one-stop shop for salons and hairdressers, offering everything from vibrant hair colours and nourishing treatments to styling essentials and beauty must-haves, all under one roof. With brands like Indola, REF Stockholm, and MY Organics, we help you streamline purchasing, save time, and meet every client’s needs effortlessly. Our comprehensive range ensures your salon is fully equipped to deliver exceptional results and grow your business with ease.
As a family-run business from South Wales with over a decade of expertise, we provide a personal, trustworthy service rooted in integrity and care. Our team treats every salon like part of our family, offering dependable support and quality products you can rely on. We help by ensuring your orders reflect your professionalism, giving you peace of mind to focus on growing your business and creating memorable client experiences with confidence.
We make supplier partnerships effortless with a vendor-friendly process built for salon professionals’ busy schedules. From intuitive order placement to transparent communication and flexible delivery options, we streamline every interaction to save you time and stress. Our dedicated team ensures seamless transactions, so you can trust us to handle logistics while you concentrate on perfecting your craft and creating beautiful transformations for your clients with top-tier products.
About Us
Our mission is simple yet ambitious: to empower beauty professionals with the finest products and an exceptional experience that keeps their businesses flourishing!
A trusted name for salons, spas, and beauty professionals across the nation. What started as a small, family-driven venture has blossomed into a thriving business, fuelled by our unwavering dedication to quality, service, and the success of our customers.
