About Salon Brands Direct

Welcome to Salon Brands Direct, your premier family-run hair and beauty wholesaler proudly rooted, based in the heart of South Wales, United Kingdom.

For over a decade, we’ve been a cornerstone of the hair and beauty industry, growing from humble beginnings into a trusted name for salons, spas, and beauty professionals across the nation. What started as a small, family-driven venture has blossomed into a thriving business, fuelled by our unwavering dedication to quality, service, and the success of our customers. Our mission is simple yet ambitious: to empower beauty professionals with the finest products and an exceptional experience that keeps their businesses flourishing.

At Salon Brands Direct, we’re more than just a supplier—we’re your partners in creativity and excellence. Our carefully curated portfolio boasts an extensive range of high-performance, industry-leading brands that professionals rely on daily, including;  Schwarzkopf, Wella, Indola, Halo, Hive, REF Stockholm, and MY Organics. Whether it’s vibrant hair colours, cutting-edge styling products, nourishing treatments, or luxurious beauty essentials, we’ve got everything you need to elevate your craft and delight your clients. We take pride in offering a diverse selection that caters to every style, technique, and vision, ensuring you’re always equipped to deliver stunning results.

Our Journey and Values

As a family-run business, our roots run deep. Over the past 10+ years, we’ve stayed true to the principles that define us: honesty, accountability, integrity, and responsibility. These values aren’t just words to us—they’re the foundation of how we operate. From hand-picking brands that meet our rigorous standards to ensuring every order is handled with care, we strive to be a supplier you can trust implicitly. We know that your reputation depends on the tools you use, and we’re committed to providing products that enhance your work and reflect your professionalism.

Our Operations Director, Corey Tucker, sums it up perfectly:

"At Salon Brands Direct, we’re driven by a simple promise—to provide salons and beauty professionals with the tools they need to succeed. It’s not just about supplying products; it’s about being a dependable partner you can count on, day in and day out."
Corey’s words reflect the heart of our business: a relentless focus on reliability and support, built on a legacy of family values and industry expertise.

Why Choose Salon Brands Direct?

Running a salon or beauty business is no small feat, and we’re here to lighten the load. We understand the importance of having the right products at the right time, which is why we prioritise fast, reliable deliveries and meticulous packaging. Every order is prepared with the utmost attention to detail, arriving in pristine condition so you can get straight to work. Our user-friendly online platform and dedicated customer support team make shopping with us effortless, leaving you free to focus on what you do best—creating beauty and confidence for your clients.

We’re also passionate about staying ahead of the curve. The hair and beauty industry is ever-evolving, and we’re committed to keeping pace with the latest trends, innovations, and techniques. By partnering with top-tier brands and continually refining our offerings, we ensure you have access to the tools that set you apart in a competitive market.

A Partner in Your Success

Our customers are at the core of everything we do. Whether you’re a bustling city salon, a boutique spa, or an independent stylist, we’re here to support your unique needs. We take pride in being more than a supplier—we’re a resource, a collaborator, and a champion of your growth. From bulk orders for busy seasons to tailored recommendations for your specific services, Salon Brands Direct is your one-stop shop for professional-grade haircare and beauty solutions.

Thank You for Choosing Us

We’re deeply honoured to serve as your trusted supplier in the dynamic world of hair and beauty. Your success is our success, and we’re grateful for the opportunity to play a part in your journey. Thank you for choosing Salon Brands Direct as your partner—we’re excited to continue delivering the best products, service, and support to help your business thrive for years to come. 

Together, let’s keep creating beauty, one client at a time!