American Crew Forming Cream 85g

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American Crew Forming Cream 85g

Achieve the Perfect Style with Our Forming Cream

Looking for a styling cream that works for all hair types? Look no further than our Forming Cream. With a medium hold and medium shine, this easy-to-use cream is perfect for creating any desired look. Not only does it provide hold and pliability, but it also adds a natural shine to your hair. Plus, it helps to make your hair appear thicker, making it ideal for those new to styling jar products.

Benefits of Our Forming Cream

Our Forming Cream has a water-based formula that easily shampoos out without leaving any residue. It also contains lanolin wax, a humectant that provides movable hold, and sucrose, which conditions and moisturizes hair. The PVP copolymer in this cream encourages firmness, body, and fullness, while glycerin softens and swells the hair shaft, giving the appearance of thicker hair.

How to Use

To achieve the best results, work a small amount of our Forming Cream evenly through damp or dry hair and style as desired.


Our Forming Cream contains a blend of high-quality ingredients, including aqua, petrolatum, cetearyl alcohol, lanolin wax, and more. For a full list of ingredients, please refer to the packaging.

Award-Winning Product

Our Forming Cream has been recognized by AskMen, winning the Dating Awards in 2023 and the Grooming Awards in 2024.