What is this hair colour used for?
It’s a permanent colour for quick root touch-ups, short hair, or partial designs, offering 100% white hair coverage in 10 minutes.
What shades are available?
Over 20 shades, including Natural (e.g., 5-0, 7-0), Fashion (e.g., 6-68, 8-77), and Extra Coverage (e.g., 5-00, 7-00), intermixable for custom results.
Is it vegan and cruelty-free?
Vegan, gluten-free, and silicone-free, with no animal-derived ingredients or testing, per Schwarzkopf’s formula overview.
What are the key features?
10-minute processing, Amino Acid Carrier technology for hair health, 100% white hair coverage, high-shine finish, 1:1 mixing ratio, sustainable packaging (100% recycled aluminium).
Is it suitable for all hair types?
Yes, suitable for straight, curly, wavy, thick, or thin hair, with -00 series for resistant or white hair.
Can it lift hair colour?
Yes, up to 2 levels with 9%/30 Vol. developer; use 6%/20 Vol. for tone-on-tone or 1 level lift.
How long does it last?
Permanent, with up to 50% longer retention due to lipid carriers, lasting 6–8 weeks depending on hair care.
Does it cover grey hair?
Yes, 100% white hair coverage, especially with -00 series on thick, resistant hair using 9%/30 Vol. developer.
Can it be mixed with other brands?
For best results, use with Igora Royal Oil Developer; mixing with other developers may yield inconsistent results.
How does it compare to other permanent colours?
Rivals Wella Koleston Perfect for speed and coverage but offers faster 10-minute processing and vegan formula, though some find it less vibrant on very porous hair.