American Crew Forming Cream 50g

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American Crew Forming Cream 50g

Achieve the Perfect Style with Our Forming Cream

Looking for a styling product that provides just the right amount of hold and shine? Look no further than our Forming Cream. This easy-to-use styling cream is suitable for all hair types and offers a medium hold with a natural shine. It's the perfect product for those new to styling jar products, as it is easy to work with and provides excellent results.

Benefits of Our Forming Cream

Our Forming Cream is water-based, making it easy to wash out without leaving any residue. It contains lanolin wax, a humectant that provides a movable hold, and sucrose, which conditions and moisturizes hair. The PVP copolymer in this product encourages firmness, body, and fullness, while glycerin softens and swells the hair shaft, giving the appearance of thicker hair.

How to Use

To achieve the perfect style, simply work a small amount of our Forming Cream evenly through damp or dry hair and style as desired.


Our Forming Cream contains a blend of high-quality ingredients, including lanolin wax, carnauba wax, and glycerin. It also includes cactus flower extract for added nourishment and a pleasant fragrance. All of our ingredients are carefully selected to provide the best results for your hair.

Award-Winning Product

Our Forming Cream has been recognized by AskMen for its exceptional performance. It has won the AskMen Dating Awards 2023 and the AskMen Grooming Awards 2023, making it a top choice for men looking to achieve the perfect style.